Strathmore Artist Papers Earns Award for Innovation
Strathmore Artist Papers was awarded the 2011 Business Innovation Award at the Art Materials World trade show and convention in Phoenix on April 14 for its Visual Journal Online Workshop Series.
The series of free online workshops were launched as part of a consumer promotion and to support the introduction of Strathmore's Visual Journals. Each workshop is taught by an experienced visual journaling instructor and includes instructional videos, downloadable instruction sheets and inspirational ideas and tips.
"Our vision is to deliver both the educational and social benefits of learning, in an online classroom environment," explains Jeanette Gile, Marketing Manager and Workshop Coordinator. "There are more than 6,800 students and the number is growing daily. The class is extremely active and supportive of one another. Students are sharing the results of lessons, exchanging information, socializing and creating new friendships." Workshops will continue through August 1, 2011.
The Business Innovation Award recognizes individuals and businesses that innovate in the art materials industry and is sponsored by the International Art Materials Trade Association (NAMTA), American Artist magazine and Hart Business Research. Strathmore also received the Business Innovation Award in 2010 for its new product launch of Strathmore Visual Journals.
Strathmore collaborated with art instructors Pam Carriker, Linda Blinn and Roz Stendahl, and Stevens 470 Marketing & Creative to develop the online workshops.