Joey Zeledón is an industrial designer and analog sketching advocate. He strives to design everyday objects that strike emotional chords with people. Joey believes that good design is like good music. It’s familiar, engaging and makes you feel. It’s something you want to play on repeat. Since graduating from RIT’s industrial design program in 2006, he has been creating iconic design for both young and established brands that make food, furniture, housewares, lighting, spaces, shoes and tech.